• Speeches, newsletters and sponsorship proposals
• Improved external communications
• An awards submission resulting in a place in the final of the prestigious Thames Gateway Business Award 2017
Founded by Laura Iosifescu, a successful, Romanian-born artist with fifteen international exhibitions to her name, the Laura I Gallery in Barking was always intended to have a true social focus. As well nurturing new talent and bringing important exhibitions into the heart of the community, it also offers affordable art classes, giving people in an area with one of the lowest rates of arts participation in the country the chance to express themselves through art, often for the first time.
With strong ideas about society and a background that once saw her homeless on the streets of London, Laura wanted to use her past experiences to promote a powerful message of welcome and inclusion that would encourage interest and support for her gallery’s work. To do this however she needed help expressing these ideas in an eloquent, interesting and accessible way.
To get her message across, we worked with Laura to create speeches for exhibition openings, sponsorship and funding proposals to raise money for community projects, newsletters to promote events and exhibitions at the gallery, and promotional and media material that generated greater interest and public awareness of her extraordinary life and on-going work – all with a consistent and effective tone.
Thanks in part to this collaboration, Laura was named as a finalist in the Thames Gateway Awards for her work in the local community, and as the area winner of Community Business of the Year at the FSB Celebrating Small Business Awards.